Focus on integration
Sitecore Content HubTM assists you as you take charge of your entire content lifecycle with a single, streamlined integration of all your content touchpoints. Integrations connect your software to third-party applications so they can share information. This sharing of data provides more flexibility, features, and options. You can use Sitecore Content Hub�s powerful integrations to collaboratively create, manage, publish, search, and track your marketing content.
Upstream platforms are software that aggregate data. These platforms are typically higher in the marketing process, such as ERP systems, PLM, PCM and PIM systems, workflow, cycle planning, campaign management, MRM solutions, and so on.
Downstream platforms are software that publishes and analyzes data and assets from upstream systems with their data consolidated and enriched in Sitecore Content HubTM. Creating and pushing social content is a common requirement for many marketing teams.
Sample integrations include social media channels (Twitter, Facebook, YouTube, and others), Sitecore Experience ManagerTM and Sitecore Experience PlatformTM, Drupal, WordPress, Hybris, SharePoint, and so on.
Sitecore Content HubTM connectors are prepackaged integration products that deliver functionality so you benefit from the integration immediately. They also allow for customization to fit your specific needs.
Each connector is built on a framework that provides a blueprint for delivering data and functionality to Sitecore Content HubTM. Sitecore Content HubTM Connectors are not custom-developed, one-off integrations, but are highly usable, consistent, maintainable, and upgradable.
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