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Content is the central theme of the Sitecore Content Marketing Platform (CMP). To this end, the Sitecore CMP flow mirrors the standard marketing content production process. The content creation feature captures valuable core data. As the content moves through the Sitecore CMP flow (or any custom content creation flow you use), you can add more information and additional details.

When creating content, you often begin with the ideation process. It is possible, however, to create content at any point in the Sitecore CMP flow.

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