Upon creation, a content item begins as an idea in the New state of the Ideation flow. There are three states in the Ideation flow, as described in the following table.
|New||In this state, you draft your idea to submit for approval. By default, this is the first state of the flow.||Once you click Submit, your idea moves to the Pending approval state.|
|Pending approval||In this state, your idea is ready for the content administrator to approve for creation.||If your idea is approved, it moves to the To do state where it is ready for the creation process. If your idea is rejected, it returns to the New state.|
|To do||In this state, your idea is ready for the creation process to start.||Your idea automatically moves to the CMP flow.|
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